Executive Health Administration

8 Communication Strategies to Combat Harmful Health Misconceptions

[fa icon="calendar'] Apr 14, 2015 8:33:00 AM / by William D. Leach, Ph.D. posted in Health Policy, Psychological Sciences, Behavioral Economics, Health Misconceptions

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One of the most popular tools in public health is the “myth-versus-fact” brochure. Government agencies and nonprofits, from CDC to American Red Cross, frequently use this tool to combat misinformation on all manner of health topics including vaccination, fluoridated water, first-aid remedies, and suicide prevention. Myth-versus-fact is also a popular narrative device among journalists who value it for its seemingly balanced airing of both sides of a controversy, and for its ability to hook the reader through dramatic, head-to-head conflict. Engaging our rational and emotional faculties alike, the myth-versus-fact format has obvious appeal... Obvious, and apparently all wrong.

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Four Ways Behavioral Economics Can Drive Smarter Decisions in Health Care

[fa icon="calendar'] Mar 2, 2015 6:56:00 AM / by William D. Leach, Ph.D. posted in Pay-for-Performance, Health Policy, Health Economics, USC Schaeffer Center, Psychological Sciences, Accountable Care Organizations, Behavioral Economics

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In the 200-year history of the social sciences, no assumption about human nature has been more influential than the idea that people are basically rational and self-interested.  Rational self-interest is a defining premise in economics, and it has propagated throughout the social sciences to fields such as public administration and human resource management. If you want employees to work harder, the prescription is clear: pay them more when they perform well, and monitor their performance to detect and punish shirking.
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