Executive Health Administration

Robert Perkins

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Change Health Behavior by Telling the Right Story

[fa icon="calendar'] May 29, 2015 1:44:00 PM / by Robert Perkins posted in Innovative Leadership, Health Misconceptions

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Latin American women are less likely to understand the causes of cervical cancer or to be screened for it. That needs to change, say USC researchers who are finding ways to make that happen.

“It’s not just the narrative — it’s the cultural themes and the ethnicities of the people on screen. Telling a story stripped of those elements is, by default in the United States, just telling a ‘mainstream’ story. If you want to reach Mexican-American women, you have to tell a compelling, culturally relevant story,” said Lourdes Baezconde-Garbanati of the Keck School of Medicine, co-author of the study.

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