Executive Health Administration

Change Health Behavior by Telling the Right Story

[fa icon="calendar'] May 29, 2015 1:44:00 PM / by Robert Perkins posted in Innovative Leadership, Health Misconceptions

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Latin American women are less likely to understand the causes of cervical cancer or to be screened for it. That needs to change, say USC researchers who are finding ways to make that happen.

“It’s not just the narrative — it’s the cultural themes and the ethnicities of the people on screen. Telling a story stripped of those elements is, by default in the United States, just telling a ‘mainstream’ story. If you want to reach Mexican-American women, you have to tell a compelling, culturally relevant story,” said Lourdes Baezconde-Garbanati of the Keck School of Medicine, co-author of the study.

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8 Communication Strategies to Combat Harmful Health Misconceptions

[fa icon="calendar'] Apr 14, 2015 8:33:00 AM / by William D. Leach, Ph.D. posted in Health Policy, Psychological Sciences, Behavioral Economics, Health Misconceptions

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One of the most popular tools in public health is the “myth-versus-fact” brochure. Government agencies and nonprofits, from CDC to American Red Cross, frequently use this tool to combat misinformation on all manner of health topics including vaccination, fluoridated water, first-aid remedies, and suicide prevention. Myth-versus-fact is also a popular narrative device among journalists who value it for its seemingly balanced airing of both sides of a controversy, and for its ability to hook the reader through dramatic, head-to-head conflict. Engaging our rational and emotional faculties alike, the myth-versus-fact format has obvious appeal... Obvious, and apparently all wrong.

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